I worked as part of a small strategy team at ORM that conducted a series of stakeholder workshops with digital, marketing and operational managers at First Great Western. We lead a series of research interviews, observed travel behaviour and analysed their web data to produce a digital strategy which contributed to their 2015 rebrand as Great Western Railway.
Following this strategic stage I lead iterative user testing on the disruptions features at FGW, looking to improve their digital products.
Experience strategy
Qualitative Interviews
Usability testing
quantative analytics
iterative design sprints
RESPONSIBILITIES:
LEAD USER RESEARCH
STAKEHOLDER WORKSHOPS
OWNER OF MONTHLY KPI FRAMEWORK
LEAD USABILITY TESTING
SUPPORTED DIGITAL STRATEGY